Privacy Policy

This Privacy Policy explains how Bee Bet, operated via the website beebeti.com and its UK-facing instance Bee Bet, collects, uses, stores, and shares your personal data when you visit our websites, open an account, or use our sportsbook and casino services. It applies to registered players, visitors to our websites, and anyone who contacts us through our online channels.

This Privacy Policy is designed to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection rules, and also takes into account relevant international standards. By using Bee Bet on beebeti.com, you acknowledge that your data will be processed as described in this Policy.

Effective date: 1 January 2026

Who We Are

Bee Bet is an online gambling brand operated via the domain beebeti.com, offering sportsbook and casino products, including the Bee Bet instance for players located in or accessing from the UK. The operation is conducted under a Curaçao online gambling licence number 8048/JAZ, issued under the supervision of the Curaçao Gaming Control Board / Antillephone N.V. The exact corporate entities involved in operating the platform may change over time for regulatory and organisational reasons.

Because the underlying operator may use different group companies and "shell" entities registered in Curaçao and other locations, the current legal entity name, registered office address, and company registration number are always disclosed in the footer of beebeti.com and/or in your account area. Those details form an integral part of this Privacy Policy and prevail over any generic description here.

For day-to-day privacy matters, you can contact our dedicated data protection contact (Data Protection Officer or privacy team) using the contact details published from time to time on beebeti.com (for example, the privacy or support email address and any web contact form). When contacting us, please state that your request concerns Bee Bet and this Privacy Policy so that it is routed to the appropriate team.

What Personal Data We Collect

We collect only the data that we reasonably need to operate Bee Bet on beebeti.com, comply with our legal obligations (including KYC/AML rules under our Curaçao licence), protect our legitimate interests, and provide a safe gambling environment. This may include:

Identity and contact data: full name, username, date of birth, residential address, country of residence, email address, phone number (where provided), and copies or details of identity documents, proof of address, and other KYC materials.
Account and behavioural data: account registration details, login times, betting and gaming history, deposits and withdrawals, bonuses claimed, communication preferences, self-exclusion status (if any), and interactions with our customer support.
Technical and usage data: IP address, device identifiers, browser type and version, operating system, language settings, approximate location derived from your IP, timestamps, log files, and clickstream data related to your navigation and actions on beebeti.com.
Payment and financial data: partial card information (as allowed by card schemes), information from e-wallets (such as MuchBetter or ecoPayz), cryptocurrency transaction identifiers (for BTC, ETH, USDT, etc.), bank details where necessary, transaction amounts, currencies (including related FX conversions from GBP to USD or JPY), and records of failed or blocked payments.
Risk, compliance, and audit data: information generated or received through anti-fraud checks, AML/KYC profiling, sanctions-screening, device fingerprinting, and manual audits of large wins or unusual activities.
Cookies and tracking technologies: unique identifiers stored via cookies, pixels, tags, and similar technologies used to remember your preferences, authenticate your sessions, conduct analytics, prevent fraud, and, where permitted, provide personalised marketing.
Communication data: records of emails, chat logs, internal notes of interactions with support, and any feedback or complaints you submit via forms or other channels.

Legal Basis for Processing

We process your personal data in accordance with the legal bases set out in the UK GDPR and other applicable laws. Depending on the context, one or more of the following grounds may apply:

Performance of a contract: We need to process your data to create and manage your account, verify your identity and eligibility to play, accept deposits, process withdrawals, execute bets, credit winnings, honour promotions, and generally provide the Bee Bet sportsbook and casino services you have requested.
Compliance with legal and regulatory obligations: As an online gambling operator licensed in Curaçao and offering services cross-border (including to UK customers in a grey-market, non-UKGC regulated environment), we must follow KYC (Know Your Customer), AML (Anti-Money Laundering), counter-terrorist financing, fraud, taxation, accounting, and other regulatory obligations. This includes retaining certain records, verifying your identity and age, preventing money laundering, and reporting suspicious activities to relevant authorities.
Legitimate interests: We process certain data to protect the integrity and security of our platform, prevent abuse (including multiple accounts, bonus abuse, chargebacks, and fraudulent behaviour), conduct analytics to improve our services, manage business risk, perform internal reporting, and defend our legal rights. We carefully balance these interests against your rights and freedoms and use safeguards such as pseudonymisation, aggregation, and access controls.
Consent: In specific situations, we rely on your consent, for example for certain cookies and tracking technologies that are not strictly necessary, or for direct marketing communications (such as email and SMS offers) where required by law. You may withdraw your consent at any time via your account settings, unsubscribe links, or by contacting us, without affecting the lawfulness of processing prior to withdrawal.
Other applicable laws: For users located in jurisdictions with additional privacy frameworks (for example, the EU GDPR for EU-based users or Mexican privacy law for Mexican-resident users), we align our processing with those requirements to the extent applicable and compatible with UK GDPR standards.

Purpose of Processing

We use your personal data only for specified, explicit, and legitimate purposes, and we do not process it in a way that is incompatible with those purposes. Key purposes include:

Provision of gambling services: to register and manage your Bee Bet account, process deposits and withdrawals (including fiat and cryptocurrencies), execute bets, credit winnings, and provide access to the sportsbook and casino products available on Bee Bet via beebeti.com.
Verification, compliance, and risk management: to verify your age and identity, confirm your location, comply with KYC/AML obligations under Curaçao licensing rules and other applicable laws, prevent money laundering and terrorist financing, and perform manual reviews of large or unusual transactions.
Service improvement and analytics: to analyse aggregated usage patterns, game performance, payment success rates (including obstacles specific to UK-issued cards and FX conversions), and user behaviour in order to improve our platform, user interface, and product offering.
Customer support and communication: to respond to your requests and complaints, provide technical support, notify you of changes to our terms, policies, and services, and manage your preferences and settings.
Marketing and personalisation (where permitted): to send you promotional offers, bonuses, and tailored recommendations based on your preferences and behaviour, subject to your consent or applicable soft opt-in rules, and subject to your right to opt out at any time.
Security and fraud prevention: to protect our systems and users from unauthorised access, cheating, hacking, chargebacks, multi-accounting, and other abusive behaviours, including through device fingerprinting, IP checks, and behavioural analysis.
Legal claims and business operations: to manage and enforce our legal rights, respond to regulatory requests, maintain business continuity, perform audits, and support potential corporate restructuring or transfer of our operations, while protecting your privacy.

Disclosure & Sharing

We do not sell your personal data. We share it only with trusted recipients and only to the extent reasonably necessary for the purposes described in this Privacy Policy, subject to contractual safeguards and, where required, appropriate transfer mechanisms.

Group companies and operators: entities within the Bee Bet or associated operator group that are involved in providing the Bee Bet service, for internal administration, risk management, and operational support, in line with intra-group data processing agreements.
Payment and financial partners: banks, card schemes (e.g., VISA, Mastercard), e-wallet providers (such as MuchBetter and ecoPayz), cryptocurrency processors (for BTC, ETH, USDT, etc.), and payment intermediaries located in, for example, Cyprus or other EU/EEA jurisdictions, who process deposits, FX conversions (e.g., GBP to USD/JPY), and withdrawals on our behalf.
Service providers and processors: third parties who provide IT infrastructure, hosting, security, customer support platforms, marketing tools, analytics, KYC/AML verification, fraud detection, and other operational services. These providers act as processors and may only use data according to our documented instructions.
Regulators, authorities, and law enforcement: gambling regulators (such as Curaçao authorities), financial-intelligence units, tax authorities, courts, and law-enforcement agencies, where we are legally required or reasonably consider it necessary to comply with law, enforce our terms, or protect our rights or the rights of others. Note that, as a non-UKGC licensed operator, we generally cannot escalate gambling disputes to the UK Gambling Commission or IBAS; however, this does not limit your data protection rights with the UK Information Commissioner's Office (ICO).
Affiliates and marketing partners: selected affiliates, advertising networks, and marketing partners may receive limited pseudonymised or aggregated data to measure campaign performance and, where you have consented, to provide personalised marketing. Any directly identifiable data sharing for such purposes occurs only where legally permitted and subject to your rights to withdraw consent or opt out.
Business transfers: in the context of a merger, acquisition, sale of assets, restructuring, or similar corporate transaction, your data may be shared with potential or actual acquiring entities, under confidentiality obligations and with continued respect for this Privacy Policy.

International Transfers

Bee Bet operates globally and uses infrastructure and service providers located in several countries. This means your personal data may be transferred to and processed in jurisdictions outside the UK, including:

Curaçao: where our main gambling licence (8048/JAZ) is held and where certain operational, compliance, and risk-management activities take place.
European Economic Area (EEA) and Cyprus: where some payment processing, support services, and data hosting providers are located, particularly for EU/UK-facing financial flows.
Other countries: where our cloud-hosting, analytics, anti-fraud, or technical providers maintain infrastructure, which may include locations such as the EEA, the UK, or other third countries that may not always provide the same level of data protection as the UK.

Whenever we transfer your personal data outside the UK, we ensure that an adequate level of protection is provided by:

transferring to countries that have been recognised by the UK as providing an adequate level of protection; and/or
putting in place standard contractual clauses approved by the UK or EU authorities, often together with the UK International Data Transfer Addendum or similar instruments, and implementing additional safeguards where appropriate (such as encryption and strict access controls).

Where we use US or other third-country service providers, we do so under modern transfer mechanisms and contractual safeguards; we do not rely on the invalidated "Privacy Shield" framework as a legal basis. You may request further information about our transfer safeguards by contacting us via the privacy contact channels indicated on beebeti.com.

Data Retention

We retain your personal data only for as long as necessary for the purposes for which it was collected and to comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. Retention periods may differ based on the category of data and applicable rules (for example, AML and accounting requirements). In general:

Account, identity, and KYC/AML data: typically retained for the duration of your active account and then for a period of up to five (5) years after account closure or the end of the customer relationship, to comply with AML, counter-terrorist financing, and financial record-keeping obligations, unless a longer period is required by law or justified for legal claims.
Transaction and betting history: retained for at least the same period as KYC data, and in some cases longer where needed for financial audits, dispute handling, or tax purposes.
Technical logs and security data: kept for shorter periods, generally ranging from a few months to up to two years, depending on security and fraud-prevention needs, unless extended in connection with a specific investigation.
Marketing data: retained until you withdraw your consent or object to processing, after which we will cease using it for marketing and keep a minimal record of your preference to ensure we respect your choice.
Complaints and correspondence: retained as long as reasonably necessary to document the handling of your request or dispute, typically up to five years after closure of the complaint, unless a longer period is needed for legal defence.

When data is no longer required, we will securely delete, anonymise, or irreversibly aggregate it. Where you exercise your rights to deletion ("right to be forgotten") or cancellation (under Mexican law), we will assess whether any legal or regulatory retention obligations require us to keep certain data for longer and will inform you accordingly.

Your Rights

Depending on your place of residence and applicable law, you have a number of rights regarding your personal data. For users in the UK and EU, these rights are primarily governed by the UK GDPR and, where relevant, the EU GDPR. For users in Mexico, they are also influenced by the Federal Law on the Protection of Personal Data Held by Private Parties and its regulations. We strive to apply a high and consistent level of protection across our operations.

Right of access: you can request confirmation as to whether we process your personal data and obtain a copy of that data, together with information on how and why it is processed.
Right to rectification: you can ask us to correct inaccurate or incomplete personal data. In most cases you can update key details directly in your account; for other corrections you may need to contact support and provide documentation.
Right to erasure / cancellation: you can request deletion of your personal data in certain circumstances, for example when it is no longer necessary for the purposes for which it was collected or where you withdraw consent and there is no other legal basis. We may need to retain some data where required by AML, gambling, or financial laws.
Right to restriction: you can ask us to restrict processing of your data (for example, while we verify its accuracy or assess an objection), meaning we will store it but not use it for most purposes other than those permitted by law.
Right to object: you can object at any time to processing based on our legitimate interests, including profiling related to such interests, and we will stop unless we have compelling legitimate grounds or need the data for legal claims. You can also object at any time to direct marketing, after which we will cease such activities.
Right to data portability: you may receive certain data that you have provided to us in a structured, commonly used, and machine-readable format and ask us to transfer it to another controller where technically feasible and legally permitted.
Rights related to automated decision-making: where we use automated systems that significantly affect you (for example, for certain risk or fraud decisions), you have the right to obtain human review, express your point of view, and contest the decision, in line with applicable law.
Marketing consent and cookies: where we rely on your consent (for example, for marketing communications or non-essential cookies), you can withdraw it at any time via your account settings, unsubscribe links, cookie management tools, or by contacting us.
Mexican ARCO rights: if you are subject to Mexican privacy law, you also enjoy ARCO rights (Access, Rectification, Cancellation, Opposition) which closely correspond to the rights listed above. We will handle these requests in a manner consistent with both Mexican law and UK GDPR standards, to the extent compatible.

How to exercise your rights: To exercise any of these rights, please contact us using the privacy or support contact details indicated on beebeti.com, clearly stating your request, your country of residence, and that it concerns Bee Bet. We may ask you to provide reasonable information to verify your identity and authority, especially for sensitive requests.

We aim to respond to your request within one (1) month (30 days) of receipt. In complex cases or where we receive numerous requests, we may extend the response period by up to two additional months, in which case we will inform you of the extension and the reasons. In general, we will handle your request free of charge. However, where a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline to act, as permitted by law.

Cookies & Tracking Technologies

When you visit Bee Bet on beebeti.com, we use cookies and similar technologies to operate and enhance our services, understand how users interact with our site, and, where permitted, provide personalised content and marketing. Cookies are small text files stored on your device; they may be set by us (first-party cookies) or by third parties (third-party cookies).

Session cookies: temporary cookies that remain only for the duration of your browsing session and are deleted when you close your browser. They help us keep you logged in, remember your selections, and maintain security while you navigate.
Persistent cookies: cookies that remain on your device for a defined period or until you delete them, used to remember your preferences, such as language or region, and to recognise you on return visits.
Third-party cookies: cookies set by service providers such as analytics platforms, anti-fraud providers, or advertising networks, which help us measure traffic, detect abuse, and, where legally allowed, deliver or measure personalised promotions.

We categorise cookies and similar technologies broadly as:

Strictly necessary (functional) cookies: essential for our website and services to function (for example, to authenticate your session and maintain security). These cannot be switched off in our systems, although you can block them in your browser settings, which may affect functionality.
Analytics and performance cookies: used to understand how visitors use our site, identify problems, and improve performance and usability.
Advertising and personalisation cookies: used to deliver relevant offers and measure the effectiveness of campaigns, subject to your consent and your right to opt out.

You can manage cookies via:

your browser settings, where you can block or delete cookies; and
any cookie banner or preference centre provided on beebeti.com, where you can adjust non-essential cookie settings (including withdrawing consent).

Blocking certain cookies may impact your ability to use some features (for example, staying logged in or accessing games) on Bee Bet.

Data Security

We take the security of your personal data very seriously and implement a combination of technical, organisational, and physical measures designed to protect it against unauthorised access, alteration, disclosure, or destruction. While no online service can guarantee absolute security, we continually evaluate and enhance our safeguards, taking into account industry best practices and regulatory expectations.

Encryption in transit and at rest: data exchanged between your browser and our systems is protected using transport-layer security (TLS) with modern protocols (TLS 1.2 or higher). Sensitive data is stored using strong encryption and other protective mechanisms where appropriate.
Access controls and authentication: access to personal data is restricted to authorised personnel and service providers who need it for their duties and are bound by confidentiality obligations. We use role-based access controls, authentication measures, and, where appropriate, multi-factor authentication for administrative access.
Network and system security: our systems are protected by firewalls, intrusion detection and prevention mechanisms, and monitoring tools designed to identify unusual or suspicious behaviour. Regular security updates and patches are applied to supported software and infrastructure.
Security governance and training: we maintain internal policies and procedures governing data protection and security. Staff who handle personal data receive appropriate training, and we promote awareness of privacy and security responsibilities throughout the organisation.
Testing and audits: we carry out periodic reviews, assessments, and, where appropriate, independent audits of our security controls. We aim to align our practices with recognised frameworks such as ISO 27001 and SOC 2 where applicable, while acknowledging that formal certification status may vary by entity or service provider.
Incident response: we maintain procedures for detecting, reporting, and responding to personal data breaches. In the event of a breach likely to result in a high risk to your rights and freedoms, we will notify you and the relevant authorities in accordance with legal requirements.

We also remind users to take their own precautions, such as choosing strong, unique passwords, enabling any security features offered in their account, and keeping login details confidential.

Complaints & Contacts

If you have questions, concerns, or complaints about how Bee Bet processes your personal data in connection with Bee Bet on beebeti.com, you should contact us first so we can attempt to resolve the issue directly.

Initial contact: use the privacy or support contact details published on beebeti.com (for example, the email address or web contact form indicated for privacy or data protection matters) and clearly state that your query relates to "Privacy - Bee Bet". Provide enough information for us to identify your account and understand your concern, but avoid sending unnecessary sensitive information.
Internal review: we will acknowledge your complaint or request as soon as reasonably practicable and aim to provide a substantive response within 30 days, in line with UK GDPR timeframes. Complex or multiple complaints may take longer, in which case we will update you on progress and expected timescales.
Escalation within Bee Bet: if you are not satisfied with the initial response, you may request that your issue is reviewed by a senior member of our privacy or compliance team. Details on how to escalate will be provided in our reply or are available in your account support section.

If you believe that we have not handled your personal data in accordance with applicable law, you also have the right to lodge a complaint with a supervisory authority:

United Kingdom: If you are in the UK, you can contact the Information Commissioner's Office (ICO) via www.ico.org.uk or by using the contact details specified on that site.
European Union / EEA: If you are located in the EU/EEA, you may complain to your local data protection authority or to the authority in the Member State where you work or where the alleged infringement took place.
Mexico: If Mexican privacy law applies to you, you may also lodge a complaint with the competent Mexican data protection authority (currently the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales, INAI), using the procedures described on its official website.

Please note that while Bee Bet is a non-UKGC regulated, offshore operator and gambling disputes cannot be escalated to the UK Gambling Commission or IBAS, this does not limit your right to complain to data protection authorities as described above.

Updates

We may update this Privacy Policy from time to time to reflect changes in our processing activities, legal requirements, regulatory guidance, or operational practices relating to Bee Bet on beebeti.com. When we make material changes, we will take appropriate steps to inform you in advance or at the time the changes take effect.

Notification methods: updates may be communicated through notices on our website (for example, banners or pop-ups), messages in your account area, and/or email notifications sent to the address registered to your Bee Bet account.
Advance notice: where changes are material and could significantly affect your rights or how we use your data (for example, introducing new purposes or materially expanding data sharing), we will, where reasonably possible, provide at least 30 days' notice before the new version becomes effective.
Versioning and changelog: the top or bottom of this Policy will show a "Last updated" date, and we may maintain a brief summary of key changes or make previous versions available on request so you can understand how our practices have evolved.
Your options: if you do not agree with an updated Privacy Policy, you may choose to stop using Bee Bet, close your account (subject to withdrawal of any remaining balances in accordance with our Terms & Conditions), and exercise your data protection rights as described above. Continued use of our services after the effective date of an updated Policy generally indicates your acceptance of the changes.

Last updated: January 2026